Completely agree that supply and demand dictates the price for this. And it takes at least two interested parties on the demand side to raise the price to market level. Here is an item I saw on eBay a few days ago. Opening bid was a penny. Five bidders fought to get it; the winning bid was about 3 times catalog value ($11.25 hinged).
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I don't know if there is anything special about this particular set, it just shows how an auction can be used to get the best possible value.
Another thing, your auction must be seen by the appropriate customers for it to sell at all. It needs to be posted in the right category(s) with good keywords in the title for people to search for. Likely some of the specialists of these items will have a bookmarked search for siderographer initials or margin inscription and things like that.
Good luck!