ETA started the stamp promotions in 1937 and even published their own album of which 275,000 were printed in the first year alone. They gave away 25 million stamps to youngsters. The promotions lasted until the 50's/60's.
Some US companies had similar promotions. Gordon's Potato Chips in Louisville, KY sent you a 100 foreign or a 100 US stamp packet for empty potato chip bags in the early 1960s. I still remember getting my first packet for two reasons. It had some Germany WWII stamps as shown on the bag in the foreign packet. And I got so excited getting them in the mail, I ran into a door jamb running to show them to my Mom in the kitchen and knocked myself out. Had a lump on my forehead the rest of my childhood.
Quote: And I got so excited getting them in the mail, I ran into a door jamb running to show them to my Mom in the kitchen and knocked myself out. Had a lump on my forehead the rest of my childhood.
Hey, I was 7 or 8, and was excited, lol. Getting stamps and comic books in the mail was the highlight of many days. You could get a years subscription to a comic for a $1. Stamp approvals were always fun, but I was late getting them returned a time or two, I will admit. And you could get 6 packs of baseball cards on Friday for 25c at the local drug store. I bought my first full box of Topps baseball cards cards for a $1.50 in 1961, 36 packs. I think the gum was spiked with something, it was addictive, lol...
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